Join the Movement

A diverse community united by humor and hope for a sustainable future

Do you identify with any of them?

Meet the real characters that inspire our sketches

Avatar of Gaby Godínez (The eco-stressed)
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Gaby Godínez

"The eco-stressed"

33 years old • Freelance graphic designer

Wants to be sustainable but feels overwhelmed by all the contradictory information

Their pain:

Information overload and environmental guilt

Related sketch: 🎬 Day 237 trying to be sustainable
Avatar of Carlos Mendoza (The pragmatic skeptic)
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Carlos Mendoza

"The pragmatic skeptic"

45 years old • Sales manager

Believes sustainability is an expensive fad for privileged millennials

Their pain:

Perceives eco as elitist and impractical

Related sketch: 🎬 The solar panel that paid for college
Avatar of Sofia Ramírez (The conscious influencer)
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Sofia Ramírez

"The conscious influencer"

26 years old • Content creator

Seeks authentic sustainability content that connects with her audience

Their pain:

Fear of greenwashing and loss of credibility

Related sketch: 🎬 The app that saves the world... or not
Avatar of Miguel Ángel Torres (The curious maker)
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Miguel Ángel Torres

"The curious maker"

19 years old • Engineering student

Loves creating and experimenting, seeks accessible DIY sustainable projects

Their pain:

Lack of resources and accessible guides

Related sketch: 🎬 Hacking the solar future
Avatar of Laura Hernández (The activist mom)
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Laura Hernández

"The activist mom"

38 years old • Teacher and mother of two

Wants to teach sustainable values to her children without sounding preachy

Their pain:

How to make sustainability fun for kids

Related sketch: 🎬 The garden that became a jungle

We Understand the Barriers

We know sustainability can seem complicated. That's why we use humor to break down these myths:

💰

Economic Barrier

"Being sustainable is expensive"

Our response:

Sketches showing accessible and DIY alternatives

📚

Educational Barrier

"It's too complicated to understand"

Our response:

Humor that simplifies complex concepts

🎭

Cultural Barrier

"Environmentalists are boring"

Our response:

Comedy that connects with pop culture

⏱️

Time Barrier

"I don't have time for this"

Our response:

Quick tips in 60-second sketches

Our Values

🤝

Inclusion

Everyone is welcome, regardless of their level of knowledge

😄

Humor

Laughing together while we learn and grow

🌱

Action

Small steps that generate big changes

💡

Creativity

Innovative solutions to complex problems

Ways to Participate

🎬 Create Content

Share your own sketches and sustainable experiences

📤 Share

Spread the message on your social networks

🤝 Collaborate

Join as a volunteer in MADLAB events

💚 Sponsor

Support the project as a sustainable company

Sponsor

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